Strava becomes an official supplier of the UTMF. We will also do a collaboration project with The North Face.

Maintaining motivation to run is surprisingly difficult. This is where apps and social networking sites that record and share activity data come in handy. Among these, the number of users has been increasing rapidly in recent years, especially in San Francisco, California, U.S.A.STRAVAIt is.

Launched in 2009, Strava now attracts 36 million athletes from more than 195 countries, and is the organizer of one of Japan's largest ultra trail races, the "Ultra Trail Race" ("Ultra Trail Race").Ultra-Trail Mount Fuji (UTMF). and the official supplier agreement with the

In conjunction with this, we are collaborating with "The North Face" on the "Virtual STY" Challenge and "UTMF2019 - Last One Mile". We are excited to be a part of Japan's proudest trail running festival in a way that only STRABA can.