Eye/Loewe/Nature" was inspired by Robert McFarlane, a nature writer who wrote about turning off the TV and computer and sometimes surrendering to the great outdoors.
. a variety of garments made from technical fabrics and recycled cotton. Creative Director Jonathan Anderson has created an exciting color palette and graphics. The pop iconic eye motif, which is also the name of the new line, is a symbol of the brand's commitment to the art of design.LOEWE. It was drawn by M/M Paris, a French design unit that also created the new logo for the
As evidenced by the conscious use of recycled cotton, "Eye/Loewe/Nature" also has a sustainable eye. In fact, for every item sold, 2,000 yen will be donated to an environmental organization.
Sustainability is a theme that luxury brands can no longer afford to ignore, but if it is forced upon them, they will inevitably become snobby about it. The beautiful thing is that there is something that makes you want to pick it up, and when you do, you find that it is a sustainable initiative, and Loewe has cleared this hurdle with flying colors.
Long sleeve T-shirt ¥46,000+TAX
Photo_Hiroyuki Takashima
Text_Kei Takegawa
Edit_Ryo Muramatsu
Loewe Japan Customer Service
Phone: 03-6215-6116
www.loewe.com
