this way (direction close to the speaker or towards the speaker)As we reported in our feature article on [<ABAHOUSEThe time for change is upon us. While pushing the keyword "French," which has been the core of the brand for a long time, even more strongly, the company is exploring a new aspect of the brand on its own.
We want to attract new customers without losing our hospitality to our former customers. As a first step, a T-shirt was produced for the second anniversary of the renewal of the flagship store, Abahouse Harajuku.
Three types of T-shirts expressing a certain "looseness" to get rid of the old brand image. The graphics are tied to the keyword "French. Abahouse commissioned the illustrations from illustratorHisayuki HiranumaThree.
The first one is a graceful depiction of the Eiffel Tower, the symbol of Paris, and it is said that many Parisian graphics from the 60s and 70s actually have an American comic touch, and Mr. Hiranuma particularly likes designs from before the advent of computer graphic technology. The loose lines are characteristic of the atmosphere of those days.
This logo T-shirt incorporates the memorable abbreviation "Abba. Logo T-shirts are a little fresh for "Abahouse," which usually features tight-fitting clothes with collars, and we may see more of this type of item in the future. If you look closely, you can tell that each letter of the alphabet is a tribute to something.
4,800+tax each
As with "French" and "Paris," "Harajuku," where the flagship store is located, was a key word in the creation of the T-shirts. The T-shirts feature graphics related to crepes, which are loved in Harajuku both now and in the past. It has the feel of a souvenir that can be purchased at a crepe shop, making it another loose piece of clothing.
Purchasers of the T-shirt will receive a tote bag with the same graphic and a limited edition 2nd anniversary can badge as a novelty. The tote bag is small in size and easy to use, and the design of the badge, which is tied in with the 2nd anniversary, is full of fun.
This 2nd anniversary T-shirt is currently on sale at the Abahouse Harajuku store. Another T-shirt series is also part of the spring/summer collection, which will be introduced separately.
Illustration_Hisayuki Hiranuma
Photo_Shintaro Yoshimatsu
Text_Rei Kawahara
ABAHOUSE HARAJUKU
Address: 1F, 6-25-16 Jingumae, Shibuya-ku, Tokyo
Hours: 11:00 - 20:00
Phone: 03-5466-5700
abahouse.co.jp/men/abahouse-lastword/
