Tour de Tohoku 2019, a fun-running cycling event. Limited edition cycling jerseys by Paul Smith are now available.

Tour de Tohoku Official Cycle Jersey ¥15,000+TAX

Have you heard about the "Tour de Tohoku" that has been held since 2013 to support the recovery from the Great East Japan Earthquake? This cycling event is not a race for rankings or times, but rather a fun ride. This year's event, the seventh of its kind, will be held on September 14 (Sat.) and 15 (Sun.).

One of the companies supporting this event isPaul Smith.is participating for the third year in a row, producing a limited edition of 700 specially designed cycling jerseys. The brandOfficial Online StorePre-orders are now available at

The design is characterized by the vivid use of color, which is unique to "Paul Smith" in its use of panels. The back of the shirt features a map of Tohoku with green, the key color of the "Tour de Tohoku," at its center. The key feature is the handwritten Japanese-English flag on the chest. The full-zip design, which is a favorite of famous riders, is also a must-have.

This event is special for Paul Smith himself, who aspired to be a bicycle road racer as a boy. His love for Japan is reflected in his designs, and a portion of the proceeds will be donated to the "Tour de Tohoku Foundation. Below is a video of Paul's message.

Entry for general riders for the "Tour de Tohoku," which has a total of six courses, has already been closed for five courses. However, the "Oku-Matsushima Group Ride from Sendai," which is divided into teams of about 10 riders, will start accepting entries on May 15 (Wed.) through a lottery system. It might be a good idea to participate in this event and get to know the Tohoku region today while enjoying yourself at your own pace.