It has been several years since the idea of "sustainable" has been widely advocated. It is a well-known fact that the wave has come to the fashion scene. A brand that was born in the midst of this trend isForward (F_WD)The "K" is a word that means "to build a bright future that is friendly to the environment. It was born from the desire to "build a bright future that is environmentally friendly.
The design resonates with trends at the intersection of luxury and street. Despite its edgy look, the brand uses environmentally friendly materials such as recycled, biodegradable, and plant-based materials.
The debut Fall/Winter 2019 collection was selected by the British department store Selfridges for their "Bright New Things" (an honor given to emerging designers who are creating a sustainable revolution in the quintessential creative process). The brand was nominated for the "Bright New Things" award. In Japan, the collection will be available at KASHIYAMA DAIKANYAMA and Hankyu Umeda.
Are you attracted to the design or its philosophy? Either way, there is no doubt that a world-class brand is now available in Japan.
Text_Rei Kawahara
PR01.TOKYO
Phone: 03-5774-1408
F_WD
www.fwd-react.com
Instagram:@f_wd_react
