After graduating from art school and clothing school, he started working for a brand. After graduating from art school or clothing school, he/she starts working for a brand, and after a period of working as an underling, he/she launches his/her own brand. This is the path that many designers follow. However, this time, I would like to introduceBARNEYS NEW YORK ROPPONGIPop-up with "U.G.C.." is apparently not the case.
The brand was founded by trendsetters, internet addicts, and gamers. The design concept is simple, quality, freedom, true nature, layering & future. ...The text doesn't give a real image at all. . as if it were a fictional thing that exists on the Internet. . anyway, let's take a look at the collection.
It exudes the background of its founders. . It's very futuristic, with the right balance of luxury and street, and it's very on-trend.
Other items include a wide variety of limited-edition items with domestic and international up-coming brands such as "CYDERHOUSE" and "SOCIETY".
Searching the internet does not turn up much information. . but it is certainly made with a new sensibility and perspective. . Let's buy a green field before it grows into a world-renowned brand.
Text_Keisuke Kimura
U.G.C POP-UP STORE
Dates: Tuesday, June 11 - Sunday, June 30
Location: Barneys New York Roppongi Store
Address: 7-7-7 Roppongi, Minato-ku, Tokyo
onlinestore.barneys.co.jp
