NEWS

Translated By DeepL

A souvenir authorized by Shibuya Ward has been born. Its name is SHIBUKURO.

Shibuya, Tokyo, is a world-class city. While it is a place where diverse cultures and values come and go, it also faces a surprisingly large number of problems, such as garbage problems caused by the large number of visitors, maintenance of the landscape, and assurance of safety.

To address these issues, it is boring to attack them with a rigid approach. The idea was that it would be better to generate revenue while creating a movement, just like in Shibuya.SHIBUKUROThe following is a list of the most common problems with the

The trick is that the general incorporated association, "Shibuya Future Designand "Dai Nippon Printing Co.".

Many people are familiar with DNP, but this company, Shibuya Future Design, is an organization that communicates the charm and message of Shibuya Ward to the world, and even designs the infrastructure problems of Shibuya. The people who participate in the project are top creators and professionals in the field of urban development. That is why this idea and design was born.

From now on, SHIBUKURO will be sold in many places. The marker is a large, colorful tag. Details of sales outlets and other details have not yet been announced, but will be announced as soon as they are determined.this way (direction close to the speaker or towards the speaker)You can check it at

We are determined to keep Shibuya as a cool and progressive town. When you visit Shibuya, please visit SHIBUKURO.

Text_Keisuke Kimura


SHIBUKURO
shibukuro.com

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