LeBron James talks about his journey called life. Rimowa's campaign movie is released.

Last year marked the 120th anniversary of the company's founding.RIMOWAThe first campaign, "Never Still," was launched in May of this year. In May of this year, the second installment of the "Never Still" brand campaign, which was developed on this occasion, was announced. The campaign features three celebrities from different genres and introduces their stories with the keyword "Purposeful Travel" (a journey that continues toward a goal). The film tells the story of a life journey, the challenges and joys of ideals and reality, and the importance of giving it one's all.

One of the highlights of the event is the splendid members who have been appointed. Kim Jones, Dior's men's artistic director; LeBron James, a basketball legend; and Yuja Wang, a prodigious pianist from China.

This time, we would like to introduce a short movie of LeBron James, which was released after Kim Jones. In a film-like lyrical video, LeBron quietly talks about the importance of always challenging yourself in his own words. The film is approximately one and a half minutes long and is subtitled in Japanese.

There you can sense a strong belief that while attracting a great deal of attention in the world of basketball, they do not stop there, but always look ahead.

Yuja Wang will close out this series. Expectations are high for what the female pianist has to say in her upcoming film.