“Name.. unveils the look of its Fall/Winter 2019 collection. The theme of the collection is "ADD-on".
An add-on is a term that refers to an "extension" of an existing function. The idea is to add various elements and nuances to universal items in the history of fashion in order to create a new style. . See the looks in the men's and women's sets.
The simple composition of the clothes, without excessive decoration, somehow gives a sense of exquisite displacement, which is different from imbalance.
The sense of discomfort that comfortably clings to the chest can be attributed to the strange combination of standard items with silicon tubes and rubber bands, and the use of different materials such as laminate and rubber sheets. This is the new style proposed by "NAME" under the banner of the "add-on" theme.
The basic concept of "NAME" is "a work of art in the age of reproduction technology." Under the theme of "a work of art in the age of reproduction technology," the brand incorporates the essence, change, and evolution hidden in everyday life into patterns, and repeatedly deconstructs and reconstructs items that tend to become standards in accordance with the times to create clothing that evokes a sense of identity. The theme of this season's reconstruction is "the essence of the everyday. This season's reconstructed form seems to have been completed by "adding something extra.
Text_Rei Kawahara
Name.
Phone: 03-6416-4860
name.i-a-m.jp/
