The third new Diesel project is Gosha's GR Uniforma.

In 2018, Diesel launched the third installment of its "Red Tag Project" aimed at stimulating interaction with the fashion community, with the launch of a new label based on a multimedia project by Gosha Rubchinskiy, GR-. UNIFORMA, a new label based on a multimedia project by Gosha Rubchinskiy.

In the first collection, the brand teamed up with Shane Oliver, co-founder and designer of HOOD BY AIR, and in the second with Glenn Martins, designer for Y/ PROJECT, to create a capsule collection of items that reimagine Diesel's iconic denim. This time, the capsule collection is based on the image of a virtual opera uniform.

The main inspiration is the Russian avant-garde movement of the early 20th century, with artists El Lissitzky and Kazimir Malevich, stage director and producer Vsevolod Meyerhorid, and music pioneer Igor Stravinsky.

Denim is an important wardrobe for today's youth, as it was when I was a teenager in the late 90s. The first Diesel store opened in Moscow around the time of Diesel's first bright and powerful advertising campaign. Diesel denim was my dream. And now my dream has come true. I am very happy to collaborate with such a great brand," said Rabchinsky.

Denim, the core of the Diesel brand, is represented mainly in black, white, and red, but also in gradient colors. Jackets, workwear, and pants feature square patchwork, while sweatshirts and jumpsuits have plenty of utility sportswear elements.

All will be available at select Diesel stores and online starting July 27. Please pick up a copy at the store.