HOUYHNHNM's「AH.H"The word "normal" is advocated by the "Normal" brand, but since the word has multiple meanings, they are by no means the same.
The name of the brand, which will debut in the 2019 AW season, is "Sheba. The brand is created by Hirokazu Shibasaki, formerly of "Digawell," and its concept is "Ordinary Pleasure. In other words, "Ordinary Pleasure.
The theme for the debut season, 2019 AW, is Ordinary Pleasure, the same as the brand concept, and the lineup includes items clad with details that Ms. Shibasaki herself finds useful when wearing clothes, in order to bring a sense of happiness to everyday life.
We will focus on each item individually.
The hooded parka has a button and hole in the hood, and can be made into a high neck by fastening the cord, reversible fleece with soft boa, and a mock neck with ribbed knit around the neck to soften the hold of the neck. The collection is filled with design and awareness of what could be better in our daily lives.
HOODIE ¥30,000＋TAX SIZE 1 , 2 (2 sizes available ) Color: ORANGE,WHITE
Made of BBA original cotton 100%. One-pointed embroidery of imaginary brand logo at neck. The drawcord can be held in place with a button to create a high neck.
WRAP COAT ¥75,000+TAX SIZE 1 , 2 (2 sizes available ) Color: CAMEL,NAVY Cotton 100%
This coat is a wrap-around coat that looks as if it is worn with a large-size stole wrapped around it. The use of a double-faced wool fabric with no reverse side makes it both light and warm despite its large size. The free-flowing texture unique to wrap coats also allows for a variety of styling variations.
MOCK NECK KNIT ¥30,000+TAX SIZE 1 , 2 (2 sizes available ) Color: NAVY,GRAY Hair 100%
By knitting the body in jersey and the neck in ribbed knitting, the tension around the neck is softened and the size is a moderate fit that can be easily inserted as an inner layer.
WASHED FIELD JACKET ¥ 54,000＋TAX SIZE 1 , 2 (2 sizes available ) Color: NAVY Cotton 100%
A modern version of the field jacket. This outerwear can be washed at home with water. The outer fabric is made of peached skin, which gives the jacket a washed appearance with hidden dots and drawcords.
CENTER PRESS PANTS ¥28,000＋TAX SIZE 1 , 2 (2 sizes available ) Color: CHARCOAL GRAY
Pants in a resilient cotton/polyester work-style fabric with one tuck, center press, and cotton twill tape patched at the waist. The silhouette is wide and straight.
TRACK PANTS
¥ 36,000+TAX SIZE 1 , 2 (2 sizes available ) Color: NAVY Nylon 100%, padding Thinsulate
Track pants with a vintage look and feel outer fabric with Thinsulate for warmth. Zip closure at hem.
They will be released sequentially starting in August, so if you have a frontier spirit to get a head start on fall/winter fashion and a desire to be ahead of the curve with brands that no one has yet spotted, don't forget to check out the debut of this major newcomer!
