Ralph Lauren, the conscience of American fashion, has launched a new global campaign, "Wear Your Story," focusing on denim.
The campaign captures the nostalgic feelings one feels when wearing a favorite denim item and the stories that are created. The visuals and the video are also fantastic.
Six campaign models, including a student, a father, a mother, a yoga guru, and an influencer, were chosen to tell unique stories about how their favorite pair of jeans became an unforgettable item.
The worldview of Ralph Lauren is unwavering, even with the appearance of a wide variety of races and characters, which I think is the beauty of "Ralph Lauren.
The new Polo Ralph Lauren denim features new washes, finishes, and sustainable cotton. Denim is, of course, one of the most important categories for Polo Ralph Lauren.
Among them is the Better Cotton Initiative, part of a new "Design the Change" strategy that focuses primarily on sustainability.
We have partnered with suppliers who collect and recycle old denim, and we are making various efforts to produce environmentally friendly denim, including efforts to reduce the use of stones and the amount of water required in the manufacturing process.
. I believe that such CSR activities will become indispensable for fashion companies in the future. I think it is very significant that a top-runner like Ralph Lauren is taking this kind of action.
Ralph Lauren
Phone: 0120-3274-20
