BEAMS is renowned for its wide-ranging business development, and in 2016, it launched the BEAMS JAPAN label under the theme of "introducing various aspects of Japan to people in Japan and abroad. The Shinjuku store is the center of attention as a place to introduce the charms of Japan. It functions as a hot station where not only people from overseas have a chance to learn about Japan, but also we Japanese can make new discoveries.
Such "BEAMS JAPAN" will also open a booth at HOUYHNHNM's festival "HNF (HOUYHNHNM's festival)" to be held on October 13. Here are some of the interesting details.
Compact and portable city guide. A gorgeous lineup of 9 cities in total: Shinjuku, Shizuoka, Osaka, Kobe, Hiroshima, Fukuoka, Matsuyama, Nagasaki, and Kumamoto.
This is a city guide of various cities in Japan , produced by interviewing "BEAMS" store staff. To be honest, it is quite a good read. It does not contain almost anything you would think of when you think of Fukuoka , Shizuoka , etc. . There is a lot of useful information that only our staff, who interact with the people of the city in the stores, know. It is a book that will help you discover new charms of the area. Incidentally, the book was edited by Yuji Iwai, former editor-in-chief of "Kajikaji" magazine , so you can be sure of its high quality. This city guide is sure to be useful for a sudden business trip or a spur-of-the-moment trip, so be sure to pick up a copy at the event.
It is sure to be very useful for outdoor scenes and small outings. Sakosh ¥2,400
Original goods featuring the label's logo and special-order items will also be available at the event. Among them, the most recommended item is this sacosh. The simple design features a logo in the shape of Mt. Fuji, and is sure to add a stylish accent to any outfit.
Also, there is a unique event where visitors can pack all the hiba chips they want, made from Aomori hiba (Aomori hiba). Based in Nakameguro, <Cul de SacHiba chips sold by Cul de Sac-JAPON), a brand produced by Cul de Sac-JAPON, are excellent for their antibacterial, relaxing, insect repelling, deodorizing, and dehumidifying effects. They can be placed in glass, ceramic, or pouches and used as room air fresheners. This is a unique and hip assortment experience that you can't find anywhere else , so why not take this opportunity to taste it?
For all things Japanese, come to BEAMS JAPAN . Come and experience the power of HNF!
Text_Yuri Sudo
