In-depth report on Edwin's exhibition, which conveys the company's passion and pride in its jeans!

As the pinnacle of made-in-Japan jeans, [Joon] has led the scene for more than half a century.EDWIN〉〉. So far, we have been working on "theTo the best denim factory in Japan. How Edouin is madeWe have been paying attention to honest craftsmanship in such areas as the "MADE IN JAPAN," and the 2007 fall/winter season is expected to be a year of further breakthroughs.

The LIVE -MADE BY EDWIN-," the largest jeans festival in Japan, was held at Terada Warehouse's B&C HALL for three days, the first time the company has hosted such an event, and we were able to sneak in.

The venue consisted of two floors: on the first floor, sewing machines were relocated from the company's sewing factory in Akita, and the "EDWIN TOKYO FACTORY" was set up. Of the 46 to 60 processes required in jeans production, 16 processes were performed live by local craftsmen. The speedy and precise craftsmanship of these skilled artisans was a sight to behold.

Freshly made denim. It will be presented to the investors of the crowdfunding project.

In addition, the collaboration shoes with "M-LINE" featuring Mizuno's old "M" logo, which will be released in late October, were shown, as well as some jeans, shorts, and T-shirts from the "CORE COTTON RECYCLE" project, which aims for a sustainable production cycle.

Just imagining the aging process makes me drool.
EDWIN × MIZUNO MIZUNO MR1 EDWIN ¥20,000+TAX

Cutting scraps and threads generated in the sewing process are recycled into textiles and other products. The unique texture is appealing.

On the second floor, there was a special corner for "#jeepan girls," a snapshot project of women wearing men's jeans, and a pop-up store selling items exclusive to the venue.

In addition to T-shirts and all-in-ones, winning dharma in indigo blue is also good looking.

The brand also announced the renewal of its signature model "503," which has been loved for more than 20 years since its release in 1997. The silhouette and the logo on the leather patches were reviewed, and the three models (regular straight, slim tapered, and loose straight) were finished in a well-calculated way that is appropriate to be called the "modern standard.

Available from Saturday, September 14. The quality of the product is more apparent through the legs.

In addition, there were talk shows by creators. On the first day, model Marie took the stage, and on the second day, our editor-in-chief, Ryo Komuta, made an enthusiastic speech, saying, "EDWIN TOKYO HARAJUKU is the answer to domestically produced denim.

The denim talk is full of life.

In addition to enjoying the brand's philosophy through all five senses, the event also features live performances by invited guests. On the first day, calligrapher Soun Takeda and SASUKE, a 16-year-old track maker who has been attracting attention in Japan and abroad, performed, and on the second and final day, chelmico and tofubeats wowed the audience with their live performances, respectively.

Soun Takeda's dynamic works are even more powerful when seen in person.

SASUKE

chelmico

tofubeats

The event came to an end with the conclusion of the live performance, and Edwin continues to evolve even after more than 70 years since its establishment in 1947. We are sure that Edwin will continue to present new possibilities for jeans in the future.