Vans has launched "Global Custom Culture," a project in which the winner will receive $25,000 and the opportunity to have their "Vans AUTHENTIC" design made into a product.
The shoe design contest is designed to inspire artists from around the world and allows anyone to share their original ideas using Vans' proprietary digital platform.
Draw your own VANS AUTHENTIC on the template downloaded from the special website .
Once completed, take a picture of it and post it! That's it!
Until last year, the competition was limited to Asia, but this year it has been expanded to include Asia, Europe, and North America, with one winner from each of these regions. The winner will receive a cash prize of $25,000 and the opportunity to have their shoe design released as an actual product. . $100,000 of the proceeds will be donated to charitable organizations to support creative endeavors.
." said April Vitkus, senior director of global brand marketing for Vans. . The main purpose of this contest is to provide a platform that makes it easy for anyone to start creating. . It's not only about creativity, but also about starting something new, and it can be a hassle to prepare and get all the tools ready. . Global Custom Culture has no such obstacles. As a brand, our ultimate goal is to provide a platform that can inspire and enable everyone.
Entries will be accepted until September 29. Whether you are an accomplished artist or not, we invite you to use "VANS AUTHENTIC" as your canvas to create a picture of your heart's content.
Click here to visit the submission site!
Global Custom Culture
【 host country]
Asia: Japan, Korea, Austraria, China, Hong Kong, India, Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, Taiwan
North America: U.S.A., Canada, Mexico
Europe: Germany, England, France
【 schedule]
September 5 - September 29: Open to everyone in participating countries. Creators, artists, Vans fans, all can download a template with a shoe mold drawn on it. Draw your own design here, visit the special website, and take a photo of your design with your smartphone to see your shoe design in 3D. Create a login ID and submit your own design to the gallery!
October 1 - October 13: Online voting will take place for all submitted designs. Online voting scores will be combined with the judges' scores to select 10 finalists in each region. Finalists will be given the actual shoes and asked to customize the actual shoes. Online voting for the finals will begin on December 5.
December 19: One winner from each region will be chosen by a panel of judges comprised of Vans design and marketing staff and artists from around the world. The winner will receive a $25,000 cash prize and the privilege of having his or her shoe design released as an actual product. Of course, the winner will be invited to Vans headquarters in California to meet Steve Van Doren and the designers. . $100,000 of the proceeds from the release of the shoes will be donated to charity to support creative endeavors.
