Calvin Klein celebrates its 50th anniversary. The capsule collection "CK50" was launched to commemorate this milestone.
The distinctive feature of the brand is the bold use of the logo. The specially designed "CK50" logo features on a variety of items, including the brand's iconic jeans and underwear, as well as MA-1s, sweatshirts, and crew-neck T-shirts. From full-surface prints to one-pointed prints, these items are special and yet can be used on a daily basis.
This ad campaign is also very powerful, as it is a commemorative item. Singer Justin Bieber appeared with his model wife, Haley Bieber. This is the first time a married couple has appeared together in an ad campaign. Other members of the campaign include Asap Rocky, Kendall Jenner, and many others. The ability to cast influential people is something that only Calvin Klein can do.
Justin Bieber and Haley Bieber
Asap Rocky.
Kendall Jenner.
Troye Sivan, a singer-songwriter from South Africa, is one of the featured artists. His debut album, released in 2014, debuted at No. 1 in 66 countries, and his first visit to Japan for the Fuji Rock Festival in 2004 attracted a lot of attention.
Troy Sivan
Troy was interviewed for this appearance. I once fooled my mother into thinking I'd been selected for the CK campaign in 2017. It's funny to think back on it, but now that I'm actually involved in the campaign, it's like I'm dreaming," he said. For an artist, being chosen by a global brand may be a sign of recognition.
When the campaign starts, "I might send a message to some of the cast members to congratulate them," he said, but in the future, "I want to gain trust in the creative side. No matter what I create, I want to be noticed." In a sense, he is not satisfied with his current position in the tough competition, but is always looking upward.
On the other hand, if he could go back in time, "I would love to go back to the late 70s and be friends with my parents, who were still in their teens. The mischievously cute answer may be the reason why Troy is so well-liked.
The "CK50" capsule collection isAmazon."The items are now on sale at Check out the items that are only available now.
