Nanamica's world view is transmitted from Daikanyama, Tokyo to Japan and overseas. The first flagship store in Japan is born.

Previously, in Huinam.Nanamica!We interviewed Eiichiro Homma, president of The North Face Purple Label, Inc. We also talked about how the brand was born, how it is differentiated from "The North Face Purple Label," and its overseas expansion, which now has many accounts,This article clearly shows that "NANAMICA" is being developed with a clear intention.

This October, a flagship store "NANAMICA TOKYO" opened to directly convey the brand's world view.

One of the features of this store is that it focuses exclusively on "Nanamica" products. Nanamica MOUNTAIN, which was located in the same area, carries products from The North Face Purple Label, which is produced by Nanamica, as well as selected products from Japan and overseas. Nanamica Tokyo" will no longer carry these products, and the store as a whole will convey the appeal of the brand that has garnered support from all over the world.

The natural light shining through the windows creates a pleasant, clean space.

The store is a simple one-floor design. Clothes are lined up on racks along the walls, creating a layout that makes it easy to see and pick up the products. In addition to authentic items suitable for everyday use, the store currently offers a lineup of shoes made in collaboration with "Dr. Martens," with priority given to the wearer. We are sure that once you visit the store, you will get a sense of its worldview.