NEWS

Translated By DeepL

Fred Perry's first sunglasses. With Oliver Goldsmith as his partner, he released two types with a large design swing.

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Sunglasses are an essential item for the coming season . When choosing sunglasses, there are two main choices: functionality and design, and it is the latter that I would like to introduce here. Oliver Goldsmith (OLIVER GOLDSMITH ), a leading British brand that produces eyewear designs with sophistication and intelligence, has been joined by a new line of sunglasses, "Oliver Goldsmith (OLIVER GOLDSMITH )," a brand that has been in the spotlight for many years.FRED PERRY. is about a pair of sunglasses that the company has ordered separately.

I won't go into Fred Perry, of course, because I think it's a bit of a long shot, but let me explain Oliver Goldsmith again: "Founded in 1926, Oliver Goldsmith is a leading European eyewear brand. Because of its high design quality, the brand expanded its name recognition as the favorite eyewear of many celebrities such as John Lennon, Queen Grace Kelly of Monaco, Audrey Hepburn, and Jacqueline Onassis. After a brief hiatus, the brand made a brilliant comeback in 2005. The brand continues to attract people with its original, cutting-edge, and edgy designs.

Now, let's take a break. Fred Perry has collaborated with Oliver Goldsmith to create the brand's first sunglasses, which are also the symbol of Swinging London, where this season's keyword for the women's collection, "60's Mod Girl," was born. The brand's first sunglasses, co-created by Fred Perry and Oliver Goldsmith, are also a symbol of Swinging London.

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AUDREY Black , Brown ¥34,000+TAX each
This is a reissue of the "AUDREY( Audrey)" model, which was famously worn by Audrey Hepburn and used in the films "Charade" and "The Fashionable Thief," etc., released in 1963. The thick frames and large lenses reproduce the design of the time, giving the model a classical appearance.

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ANNABEL Navy, Brown ¥33,000+TAX each
The ANNABEL( Annabelle ) is a rare narrow frame for Oliver Goldsmith. It features a unique frame that looks like a combination of Wellington and Boston type frames. The sharp form accented by the keyhole at the bridge is beautifully designed.

All lenses and accompanying cleaning cloths for all sunglasses are engraved with the Fred Perry laurel mark and the Oliver Goldsmith logo, and are packaged in the original box.

Furthermore, Fred Perry's Tokyo and Osaka stores will open pop-up stores for a limited time to commemorate this collaboration. In addition to the above models, a limited quantity of the Annabelle matte navy model, which will be available only at the Tokyo and Osaka stores, will be on sale. The pop-up store will also display an archive of Oliver Goldsmith's precious collections from the past.

A classic model with a warm, old-fashioned style, or an authentic type that can be worn in any style and any time period? Sunglasses are like clothes, you can't tell if they will fit you or not until you try them on. Please come to our stores to find out.

Text_Shinri Kobayashi


OLIVER GOLDSMITH for FRED PERRY

Period: June 11, ( Sat ) reservations begin , July 15, ( Fri ) on sale
Location: Fred Perry directly-managed stores nationwide


Oliver Goldsmith POP UP SHOP

FRED PERRY SHOP Tokyo: Friday, July 1 - Sunday, July 10, 2016
FRED PERRY SHOP Osaka: Friday, July 15 - Sunday, July 24, 2016

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