Fluorescent colors on New Balance 991 and apparel. This is recommended now when the color of coordination tends to be subdued.

Aries is a London-based non-binary fashion brand inspired by the subculture of the 1990s. Aries is a London-based non-binary fashion brand inspired by the subcultures of the 90s.New BalanceThe project is a collaboration with the "K" brand, which has been a leader in the field of design and production for more than 30 years.

The offering includes a capsule collection of footwear featuring the iconic "New Balance 991" model and apparel featuring bright colors and bold logos.

Each colorway of the footwear uses a variety of vibrant materials, including pearly leather, fluorescent mesh, bright yellow suede, and custom-made insoles. Production was carried out at New Balance's Flinby factory in Cumbria, England, where the company has been manufacturing since 1982.

Sofia Plantella, Creative Director of Aries, comments. "Unbalanced" was seen not only as a perfect graphic fit for Aries, but also as a slogan that promotes inclusiveness, unpredictability, and the way sportswear can evolve into a new uniform for everyday life. It was also seen as a slogan promoting inclusiveness, unpredictability, and the way sportswear can evolve into a new uniform for everyday life.

Fluorescent colors have recently been incorporated into street fashion as well as sports apparel. The seamless connection between sports and fashion and the gender-neutral design are truly modern and reflect the philosophy of "ARIES. It will look great as a color addition to a basic, subdued outfit.

In Japan, check out the launch on Friday, November 8 at H BEAUTY&YOUTH and New Balance ROPPONGI 19:06.