This is amazing! Polaroid has moved from the era of taking pictures to the era of making them!

The wave of the return to analog has helped make it a very popular content again, "Polaroid". Polaroid," which allows you to record your daily life in a nice and physical way, has evolved in an astonishing way. Please watch this video first.

The Polaroid Lab is an eye-opening machine that can generate a Polaroid from a library of digital photos taken with a smartphone app and held up to the device's LCD.

Using the built-in AR, it is possible to create collage art from a single digital photo up to 2 or 9 segments, or bring a still Polaroid photo to life in the form of a video. Point your smartphone at the Polaroid, and to your surprise, a video is played on the LCD.

And the "Polaroid Lab" missive is about "storage." The reversal phenomenon from digital to analog was the reason for the rekindling of the "Polaroid" phenomenon, and this time is no different. By making "Polaroids" out of the many photos of memories that have been stored in the cloud and never looked at, they can now be stored as "objects" and held in one's hand. Let's decorate the walls of your room or refrigerator by pasting photos from your smartphone on them.

To celebrate the launch of Polaroid Lab, a pop-up store is currently being held at the back entrance on the B1F of "Shibuya Loft" from November 14, ( Thu ). At the store, special store-only sets will be available for sale, and the first 100 visitors will be able to experience the actual device for free. There is no way not to experience this! If you are in the area, please stop by and visit us.