Today, it is a global mega-brand.Columbia. but it was not smooth sailing from the beginning. Rather, it was a series of difficult times. It was Gert Boyle, the mother of "Columbia," the company's chairman, who saved the day.
Her achievements are innumerable. Despite the huge debts she inherited from her predecessor, she became an advertiser herself and created famous products such as fishing vests and bugaboo parkas, turning the company's huge losses around and laying the foundation for the Columbia of today.
Although she was over 90 years old and still went to work every day, she passed away the other day.
This articleIn "Columbia," you will learn how Gert Boyle rebuilt "Columbia" and made it a success.
In the article , there are these words.
. there is so much to do when you get outdoors. . whether you're a little kid or a 93-year-old like me. Many of the best memories in my life are when I was outdoors doing something fun. Japan is a country with some of the most beautiful mountains and oceans in the world . So, get out there and have fun!
I think the best way to mourn her is to embody this message. . wearing Columbia clothing, of course.
