The pistachio-colored exterior is a landmark. Burberry's Ginza street store has relocated and opened.

Ginza, Tokyo is the fashion capital of Japan. One of the world's leading shopping towns, it is home to renowned brands and department stores and attracts many clothing lovers.

Such a place."Burberry.The new store is located on Marronnier Street, which connects Sotobori and Chuo Streets. The brand's store was originally located along Marronnier Street connecting Sotobori-dori and Chuo-dori, but has now relocated to a stone's throw across the same street. The exterior is now covered in bright pistachio colors, and the floor space has tripled. The interior consists of three floors, and in addition to the pistachio color, a beige color reminiscent of a trench coat will be used for the interior.

In conjunction with the opening, there will be a lineup of bags, hats, and other limited-edition items that can only be found here.

Bucket Hat ¥170,000+TAX

Backpack ¥190,000+TAX

Silk scarf ¥52,000+TAX

In addition, an AR content featuring the streets of Ginza is now available: during the month of November, visitors can scan the QR codes of Burberry's outdoor advertisements scattered around Ginza with their smartphones to launch the LINE app and take pictures with the original characters against the backdrop of the Ginza district. From November 17 (Sun.) to 30 (Sat.), a limited number of stickers will be given away if you share the photos you take on social networking sites.

This is the first street-level store in Japan reflecting the world view of Chief Creative Officer Riccardo Tisci. It will open on November 17. Another store of interest will be born in Ginza.