Although a third force in the running shoe market, this Swiss brand has been growing rapidly since its establishment in 2010, with a large number of followers thanks to its comfortable fit and stylish design, as if running on a cloud.On〉.
ON is pleased to announce that Roger Federer, the Swiss tennis king, will join the senior team as an investor and advisor.
Olivier Bernhard, one of the founders of ON, commented on the big surprise as follows
'We met when Roger was a long-time On user. As our friendship grew, I learned that he was a great leader off the tennis court and had an entrepreneurial spirit to try new things. We share the same values and passion for design and innovation, and I am confident that having Roger as a member of On will bring tremendous chemistry."
Federer, on the other hand, said, "I love ON and its products and have been a fan for many years. The more I talked to the ON founders and got to know them, the more I realized that we have a lot in common besides simply being from Switzerland. I am excited to join the ON team and see how I can use my experience as an athlete to contribute to the further success of this young performance brand. I am very excited to think about it," he commented.
As one of the senior team members, Federer is already involved in the development of the model to be released in 2020. What kind of impact will this honeymoon between the two have on the running scene? Let's wait for the 2020 announcement with great anticipation!
