NEWS

Translated By DeepL

Sofnet and Inouye Brothers, whose common language is "sustainable," teamed up for the first time.

Is it too much of an exaggeration to call it a bolt from the blue?

But I also really felt that it was such an unexpected and powerful dagger.

The combination of SOPHNET, which pursues highly functional and sophisticated everyday wear, and THE INOUE BROTHERS..., which develops sustainable manufacturing using the finest natural materials.

The first collaborative items by these two artists, who have never crossed paths before, do not repel each other, but rather seem calm and even charming, like an experienced married couple.

HIGHGAUGE CREW NECK RAGLAN SWEATER ¥70,000+TAX

CREW NECK SWEAT ¥23,000+TAX

The Inouye brothers designed this collection, which is all in black, in the image of Sofnet.

Inouye Brothers' first attempt at printed knitwear, pure black, which is made from the "rarest" black alpaca hair in the world, is used without dyeing.

In addition to its softness and high warmth retention, it does not contain lanolin, so even people with wool allergies can wear it.

The sweatshirt on the other hand is made of 100% organic pima cotton from Peru. The brand logo is expressed by stencil dyeing.

RIB KNIT CAP ¥20,000+TAX

CLASSIC BRUSHED SCARF ¥32,000+TAX

In addition, a knit scarf inspired by a soccer scarf and a knit cap are also available. All of these items feature the bold logo unique to "SOFNET," which has a distinctive impact.

Inouye Brothers, which had never developed any logo products before, resonated with SOPH's idea that "continuing to make products that our supporters (customers) want is truly sustainable," and this project was launched.

A special movie that delves deeper into this project has also been released. This movie will make you feel even more attached to this collection.

This collection is the result of the strong bond between the two parties. It is an excellent item that you should keep as a partner for this winter.

INFORMATION

SOPHNET. x THE INOUE BROTHERS...

Release date: Saturday, November 23
Handling:
SOPH.shop stores
ISETAN MEN'S
SOPH.ONLINE STORE *From Monday, November 25
www.soph.net

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