Haute Couture by The North Face Technology! The future of clothing you can experience at Shibuya Parco.

Now he has become an undisputed giant in the outdoor world.The North FaceThe brand's advanced spirit is so far ahead of other brands that it has developed fabrics using artificial synthetic spider silk fiber. The brand is so advanced that it has developed fabrics using man-made synthetic spider silk fibers, and is many steps ahead of other brands. The brand has launched a new service that allows customers to experience its innovative technology.

The location is the new store on the 2nd floor of Shibuya PARCO, which opened today.THE NORTH FACE LAB".

The technology is "One for One Customs (141 CUSTOMS)," a clothing customization service using a 3D scanning system. This is an innovative attempt for an outdoor brand, in which a specialized staff member provides counseling and produces a piece of clothing tailored to the individuality of the customer, including color preferences and body shape. In other words, it is like the haute couture of outdoor fashion.

Customization of the main material, sub-material, lining, zipper, buttons, and logo color is possible according to the customer's preference. The craftsmen at the "Goldwyn Technical Center," the center of "Goldwyn" product development, carefully create each piece of clothing to suit the customer's individuality.

MOUNTAIN JACKET ¥80,000-100,000+tax
Created in 1985 as the iconic outer shell of the Expedition System to support athletes' expeditions. The outer shell is made of highly durable 150D GORE-TEX®. The lining is made of lightweight, high-strength ripstop nylon, and a laser-perforated mesh structure is used in the underarms and other areas where you want to vent any moisture, resulting in a flat, supple, comfortable fit. This is a piece that can be used in the sports scene during the fall and winter seasons, from entry-level winter mountaineering to snow sports.

DENALI JACKET ¥29,000-36,000+TAX
This fleece jacket is a heritage model of THE NORTH FACE, developed for expedition use in 1989. While maintaining the specifications of that time, the size has been adjusted from the size developed for Europeans and Americans to a size that is easy for modern Japanese to wear for everyday wear. The micro fleece material made from used plastic bottles is light, thick, and soft. The fleece creates bulk, effectively storing air and keeping the inside of the garment at an appropriate temperature, and the drawcord at the hem can be tightened to make the garment even more airtight. The shoulders and elbows are reinforced with recyclable nylon fabrics that interfere with the pack. Static care design is used to reduce the generation of static electricity.

NUPTSE JACKET ¥53,000-64,000+TAX
Developed in 1992 for expedition use, this down jacket follows the design of the Nupsi Jacket, THE NORTH FACE's representative heritage model of the 1990s. The outer fabric is made of supple and lightweight 10D PERTEX®, and the padding is made of 900 fill power down with extremely high bulk. With an electrostatic care design that suppresses the generation of static electricity, this jacket can be used for a wide range of purposes, from outdoor activities to town use.

For the Fall/Winter 2019 season, the MOUNTAIN JACKET, DENALI JACKET, and NUPTSE JACKET can be customized with this service.

This initiative was implemented as the first step in realizing manufacturing tailored to individuality in an age that demands diversity. The desire to have customers use the highly functional products customized through this service for a long time is also an effort to realize consumption of limited resources from a long-term perspective, with an awareness of the sustainability aspect.

The North Face is the only company that has managed to combine the two. The North Face is the only company that can do both of these things with technology.

To use this service,onlineYou must make a reservation from and visit "THE NORTH FACE LAB". They are already getting quite a few reservations, so don't delay.