Anello, a bag brand that is expanding its market share at a rapid pace, finally opened a store in Harajuku!

If you walk down the street, you may see one of these bags at least once a day. The basic design and affordable price range have made this bag brand popular among men and women of all ages at once over the past few years.Anello® (anello®)〉. Finally, "anello®TOKYO" will open on December 12 (Thu.) near the Omotesando intersection.

With the concept of "fusion of old and new", "anello®TOKYO" will consist of two floors: the first floor will house the latest collections, while the second floor will be used as an event space to introduce new culture as well as the classic line.

The interior will be decorated with recyclable wall materials made from used coffee beans and other materials selected from a sustainability perspective, as well as fixtures made from recycled melamine and recycled glass.

The limited edition backpack vest is available in brown, black, and beige. Designed for unisex use.

Limited edition "anello®TOKYO" products will also be available. The backpack vests, which are only available in European countries, will be sold in limited quantities for the first time in Japan.

The first 100 customers who spend 5,000 yen or more will receive a neck pouch printed with an original ethnic pattern.

The popularity of "Anello" bags is not limited to the domestic market, and we hear that inbound consumption is also tremendous. The company must be looking at things from a global perspective, including interiors with an emphasis on sustainability. The amount of energy they put into their Tokyo store, which is usually run from within Japan, must not be half-baked. It is worth a visit to check it out.