The main task is to revitalize the local community.Urban Research (URBAN RESEARCH)The JAPAN MADE PROJECT is a project in which "JAPAN MADE PROJECT" reconsiders and communicates the charms of various places in Japan. The next city to be explored is the metropolis of Tokyo.
Kosugi-yu is located in Koenji, Tokyo, and was established in 1933.
Tokyo is just a busy city. Everyone is on edge, and there is a sense of stagnation. The digital realm is expanding and moving in an increasingly inorganic direction.
This is where Urban Research arrived at the possibility of public bathhouses, which have been a part of Japanese people's lives since ancient times and serve as a place for community. Even if you live in an unfamiliar town, spending time in a sento in that town will naturally help you build a community.
URBAN SENTO goods in white and gray.
And. What "JAPAN MADE PROJECT" will do is to launch the brand "URBAN SENTO" with "Kosugi Yu," a long-established public bathhouse in Koenji, Suginami Ward, Tokyo.
With the public bath as the starting point, the company will release a number of essential items for bathing, with a focus on developing apparel that will make the city's excursions possible with a single piece of clothing. Through this project, the company aims to transmit a new urban lifestyle, "Life with Sento".
Pre-orders will begin on Friday, February 14, 2020, and sales will begin at limited stores on Friday, March 20, 2020.
