Also appearing in AH.H. The order-taking session where you can come across low-priced high-quality cashmere (Mr. Tanaka's sweaters) will start with the beginning of the year.

*The article was published in January 2020.

The "Mr. Tanaka's Sweater," or "Mr. Tanaka's Sweater," is made of luxurious cashmere, but is surprisingly inexpensive.CASHMERE KNIT PROJECT". The 2020 order-taking session, which will feature new silk cashmere cardigans, will start on Saturday, January 4, starting at HOEK in Harajuku.

This is the third time this year that we are announcing that order session at the beginning of the year, so some of you may know about it. However, no matter how many times you hear about it, I will explain it again because both the quality of the cashmere item itself and its business model in this era are superb.

We live in an age where you can easily snap up what you want, but you can finally get your hands on "CASHMERE KNIT PROJECT" after about a year. What I mean is that you cannot buy it immediately online or in stores. The only way is to place an order at the order-taking session held from the beginning of the year until spring. The ordered items will arrive around September or October of the same year.

In other words, they only make what they receive orders for. So what happens when we do that?

Since demand = supply, there is no loss. This is why prices can be lowered. Other efforts to lower prices are also made throughout the process of planning, manufacturing, logistics, production control, and retailing, including eliminating as much cost waste as possible. In addition, Mr. Tanaka frequently stands in the store during order-taking sessions, where you can hear not only cost reductions, but also detailed explanations and stories about the clothes from his own mouth.

You will not find many projects as ethically and business brilliant as this one.

The same core philosophy pervades the design as well.

For 2020, there is only one new model, a silk cashmere cardigan, and all other items are continuation numbers from last year. To begin with, all of the products in this project are standard items and there are no seasonal items (sold only for that year).

This is because we believe it is very important to continue to sell standard products that are high quality in all aspects: design, quality, and price. Once a design is released to the world, it cannot be changed, so we repeat trial production and testing over a long period of time before we are able to commercialize it. In this way, the products that make it to the world are made into staple items that can be used for many years and that people will want to use, not just for a short season. In this process, we are deeply, deeply exploring the design mold that can become a standard item.

The molds are like Kintaro candy, with authentic elements peeking out of their faces no matter where they are cut.

【 published on January 2AH.HThe CASHMERE KNIT PROJECT item will also be featured in the [】. This fact will simply tell you that it is a new standard item.

And one advantage of not changing the design that I personally feel. In the fashion industry, where things change so rapidly, it is difficult to repeat seasonal items, no matter how much you like them. That's why this project is so great for those who are loyal to their favorite items, as it allows them to get their favorite shape every year.

To put it simply, "CASHMERE KNIT PROJECT" is invincible in every direction. Please come to the order-taking session to see the difference in thickness from other brands, the good touch and feel, and the shocking price. You might be smiling as soon as you touch it.