An eyewear brand born from "NEUVE A," a nationwide select store focusing on clothing and accessories.THE WHITE SCREENThe 4th collection is now complete.
The director is Mr. Koyama, who was the buyer of "POKER FACE . All designs from the 1st collection are by Yuichi Toyama, one of Japan's leading eyewear designers." With the theme of "a hybrid of high-level industrial quality and a modern sense of fashion," the frames are constructed by assembling parts formed from scratch without using molds that are widely used in production areas. Specializing in manufacturing in Japan, the company's motto is "Machine Made, Hand Finish", in which skilled craftsmen hand-finish the frames after machining.
The greatest feature of the 4th collection presented this time is the coloring and design that combines elegance and ruggedness without compromising the texture of the metal. In addition, characteristic designs such as octagons and ovals have been incorporated into the brand's worldview, creating modern classic eyewear that has never been seen before through unique interpretation while keeping up with the times.
HashII ¥38,000+TAX
Hyphen ¥37,000+TAX each
Set ¥38,000+TAX
. We would like to challenge the tendency for "monozukuri" to be a one-size-fits-all concept, and the overemphasis on design and price. The brand name, "THE WHITE SCREEN," is meant to "project" such a sense and sense of the times. To choose something new, to change oneself, and to enjoy the change, is also a "projection" of oneself.
Just like the clothes you wear every day, "WHITE SCREEN" eyewear accompanies you in your daily life. Please come and pick up a pair at a store near you.
