A new line of fresh and primitive FACETASM. Its name is Riot FACETASM!

Thirteen years after its founding, "FACETASM," a brand that has entered a period of maturity, has sent us a fresh and youthful proposal.

The name of the new line is "RIOT FACETASM. The name of the new line is "RIOT FACETASM," a collection designed to deliver the brand's world view to as many people as possible.

The look of the line is basic and easy to get used to, but I get the impression that the line is a light-hearted mutation of the core DNA of "FACETASM," which has been retained.

When you give the name RIOT = riot to a line that is a spin-off from the brand's mainline, you can't help but grin.

When designer Hiromichi Ochiai was a teenager, still a nobody, he was inspired by his memories of the great impact and heat he received from the Tokyo scene in the 80s.

. it is said to be. Blue impulse, that's what it's called.

The motif of a feather, a symbol of freedom and lightness and the brand's iconic motif, is scattered throughout the piece.

In other words, if you want to do something avant-garde or innovative, you should first study the basics thoroughly. As Kanzaburo Nakamura said, breaking the mold is only possible when there is a mold to break.

This isYasuhiro Mihara's punchline from this dialogue.But, it is a great collection that will keep it on the ground.

This new line will start with the "2020 FALL WINTER COLLECTION", so it will be available at "FACETASM omotesando" and other stores worldwide from July 2020.