Dr. Martens' unchanging spirit and four up-and-coming artists for the 2020 campaign.

Dr. Martens.s "1460 8-Hole Boot" celebrates its 60th anniversary. I am sure that readers of Finamu know the footprints left by this shoe without saying much about it. In an age of fast-paced consumption, the unchanging spirit of Dr. Martens may be the reason why young people continue to support the brand.

The theme of this year's commemorative campaign is "TOUGH AS YOU". The literal translation is "strong as you." It encourages those who have the willpower and believe in themselves to take action, regardless of denial.

Four iconic artists have been selected for this campaign. The first is a three-piece band from Seattle, the poster child of 2000s alternative rock.Naked Giants."In a time when it is difficult to even continue to play music, he dares not to deny it. In a time when even continuing to play music is difficult, he dares to see his activities in a positive rather than a negative light, saying, "We are now in such a happy time when young rockers and young people are striving to make their music more than just entertainment.

Grant Mullen, guitar and vocals for "Naked Giants."

Lotte van Eyck.is an activist. She uses herself as a subject to spread her message through social networking sites and media outlets in order to overturn discrimination based on appearance and the prevailing values of beauty. We fight every day. We fight against society and our own hearts. We can endure this battle if we stay true to ourselves even as it intensifies. Our fight for diversity has begun. We want to give people back their "souls."

Lotte van Eyck.

A native of the U.K. who has attracted attention for his unique musical style that combines punk and rap.Bob Whelan. As a mixed-race person, he has always felt he is an outsider, but "the problems we have are always waiting for us to act. When we get through the tears, we have to get up and face the problem head on. That's our only choice." These words teach us the importance of not running away from problems, but confronting them.

Bob Whelan

Lastly, I would like to introduce you to the modelAvi Acosta.She has been a part of the fashion industry for over 30 years. She has worked on numerous brand runway shows and in fashion magazines, and is genderfluid. She says, "Embrace change. If you can't change, all you have left is pain. Toughness used to be a superficial word. Now it refers to the inner spirit.

Avi Acosta.

The spirit of "Dr. Martens" remains unchanged even after 60 years. It is not easy to maintain this policy in the midst of changing times and social environments, but that is the reason why so many people identify with Dr. Martens and choose the 8-hole boot. The year 2020 will be a year to keep an eye on "Dr. Martens".