For old-timers and new-timers alike. World Industries, a historical skate brand, has started full-scale expansion in Japan.

A historical skate brand founded by skater Steve Rocco in Santa Monica, California, U.S.A. in 1987.World Industries〉.

To briefly recap its history, the company started in earnest in 1988 with the addition of legendary skater Rodney Mullen and Mike Vallely in 1989. Unlike previous brands, which were more like corporations, this was the first skateboarding company owned and operated by professional skateboarders. World Industries" quickly gained popularity in line with the change from freestyle to street style that had been mainstream in the skateboarding world since the late 1980s.

. is also known for its striking characters, whom you may have seen at least once at some point in your life. The character designs were created by legendary skate artist Mark McKee, and the red character "Devil Man," the water character "Wet Willie," and the flame character "Flame Boy" were extremely popular among teenagers of the time.

. and the brand has now begun full-scale development in Japan.Japan Official WebsiteandInstagram account. and has launched its debut collection, "2020 SPRING COLLECTION". The debut collection "2020 SPRING COLLECTION" was also released and is now available at the official online store and at stores nationwide.

ARCHIVE COACH JACKET ￥17,000+TAX M,L,XL

I WANT YOU PARKA ￥12,000+TAX M,L,XL

RETRO CORP LOGO ST ￥5,000+TAX M,L,XL

NEW DEVIL LOGO TIE-DYE LT ￥7,000+TAX M,L,XL

WORLD INDUTRIES LOGO ST ￥5,000+TAX M,L,XL

DEVILMAN EMBRO CAP ￥5,000+TAX BLACK / BURGANDY

The first collection includes 19 items ( price range ¥5,000 to ¥20,000), including coach jackets, T-shirts, parkas, and caps. The lineup includes printed T-shirts designed by the aforementioned characters "Devilman," "Flame Boy," and "Wet Willie," as well as items featuring familiar retro-code logos and new designs.

While evoking the brand's retro culture, it has been updated as a modern street style by employing neon and nuanced colors, including the recent trend of tie-dye dyeing. The pop and punchy design seems to go well with the younger generation.

With the news that the skateboarding company loved by skaters all over the world has finally started its expansion in Japan , please check out the items that are now easier to obtain.