[FOCUS IT.] A burger store from NYC is here to show us the diversity of veganism!

On the left is Chef Saida of Superiority Burger Japan, and on the right is Brooks Headley, owner-chef of the main Superiority Burger restaurant.

Most people probably think that vegan food = frugal and tasteless. The rules are strict. A new spot has opened in Harajuku, Tokyo, that may change that. A vegan burger store based in New York calledSperiority BurgerThis is the Japanese branch of

The Superiority Burger recipe book was released in 2018.

Superiority Burger is a well-known burger store in New York City. The burgers are so popular that a recipe book has been published in New York. The chef, Brooks Headley, is a James Beard Award-winning chef.

The taste made me fall in love with Yumiko Sakuma, a writer living in New York City and a Huinamu blogger.Nobuhiro TobaThe following is a list of the most common problems with the

The two, who are both vegans, originally approached Superiority Burger with the idea of opening a delicious vegan restaurant in Japan. Over the next two years, they gradually shaped their vision and finally opened "Superiority Burger Japan" the other day. Mr. Toba is the director and Mr. Sakuma is the producer.

Brooks stayed in Japan one month longer than planned. He seems to like Japan very much.

Brooks, who was present at the time of the interview, said, "I don't want to open a fried chicken restaurant in a place full of fried chicken restaurants. I wouldn't think of opening a fried chicken restaurant in a place full of fried chicken restaurants. I wouldn't open a fried chicken restaurant in a place where there are a lot of fried chicken restaurants. If we opened a restaurant in Los Angeles, people would come, but it wouldn't be enough.

He continued, "The New York restaurant is now five years old. Most of our customers are non-vegans. They come simply because it tastes good or they are interested in it. If everyone in Japan could try our food, they would understand what I mean.

NEW JAPAN CREATION" is a Japan-only menu using yuba. The aroma of herbs is also nice.

BEST CHICKEN FILLET" under prototype. But the ingredient used is tofu.

Just a bun, fried onions, and meat sauce (tofu, not meat. It tastes like meat sauce) only "SLOPPY HIDE". Eating style with a fork.

A refreshing "CABBAGE SALAD" with a rich aroma of spices and herbs.

The dishes that were brought to us were far removed from the image I had of vegan food as "tasteless," "lacking in richness," and "not satisfying enough. The food is satisfying and beer goes down a treat. Of course, they are healthy because they do not use any animal products. Then again, I can see no reason to avoid it.

Beyond Burger and Impossible Burger, which use alternative meats, have become popular in recent years. They taste and feel like meat. However, this is the result of millions of yen worth of equipment and additives, and as one would expect, it cannot be eaten every day. At Superiority Burger, we take the time to carefully prepare the burger, condensing the umami and creating the texture. Because there is nothing superfluous in it, you can eat it every day.

On this day, chocolate was at the bottom, caramel peanut butter in the middle, and mandarin oranges at the top. We are considering selling them outdoors in the summer.

And one thing you must try is the ice cream. One of the most American items on the menu; you can't order it in one scoop. It must be 3 scoops. Flavors are constantly being updated.

We update our ice cream menu on a daily basis. In Japan, we change our menu depending on the season, but here we make a prototype and if it's good, we do it that day. If it's good, we'll do it that day. We only sell the shortest ones for one day. So when I look at my Instagram, I sometimes think, 'I don't remember seeing anything like this before' (laughs).

The notes and menus pasted on the walls are handwritten by Brooks. There is even a zine that collects just these items.

Original T-shirts are also available.

The orange server seen on the left is the same as in the home country. The style of writing with a magic marker on the cardboard is also the same.

The interior of the store looks like it was taken straight out of a New York store. Brooks' handwritten notes and the artwork displayed in the store are all cool.

The recipients still have a strict image of veganism, but I want them to come to Superiority Burger and see that there is such a wide variety. I want them to come to Superiority Burger and see how many different variations there are. They will realize that it is a part of their everyday diet," says Saida, the chef of the Japanese restaurant. Even peperoncino is a vegan dish.

Once the new coronavirus is under control, the Olympics will be held. Many foreigners will be coming to Japan, many of them vegans. This year may possibly be the first year of veganism in Japan.