Urban Research iD's third store opens at Laforet Harajuku! Special order items are in stock.

The concept is "IDENTITY & IDEA," which expresses the next generation of Tokyo street culture.Urban Research iD (URBAN RESEARCH iD)".

The label has only been available in two locations, Shibuya and Shinjuku, but finally its third store in Japan will open at "Laforet Harajuku". Nevertheless, in the shrinking fashion industry, the "Urban Research" group has been very active recently.

TRAINERBOYS × URBAN RESEARCH iD ALL ROUND TRAINER JUST ¥24,000+TAX each

SOUND SHOP balansa × URBS special order Edo AIPRODS CASE ¥2,700+TAX

SOUND SHOP balansa × URBS special order Edo SWEATSHIRTS ¥12,600+TAX

There are also initiatives to commemorate the opening, such as a sweatshirt collaboration with TRAINERBOYS, a hot brand from Fukuoka, and the pre-sale of sweatshirts and Airpods cases by Urban Research Buyers Select (URBS) and SOUND SHOP balansa, a store in Busan, Korea. There are many activities to commemorate the opening.

Also selected are many brands that will lead the next generation of Tokyo, such as DAIRIKU, the brand that won the 2016 Grand Prix at Asia Fashion Collection, and Rikuya Hayashi's SUGARHILL, etc. A novelty is available only for those who purchase 5,000 yen or more. (The offer will end as soon as all the items are gone).

The third Urban Research iD location will feel further ahead than the existing stores. The opening is tomorrow, Saturday, February 29.