【FOCUS IT.]Proposed by NARIFURI and MMA. I have experienced a new kind of fun involving "bicycles" and "running".

I'm thinking of doing a "Ride & Run" with NARIHURI and MMA members, combining biking and running. How about joining us, HOUYHNHNM RUNNING CLUB's♡? . one day, [NARIHRI] and [MMA] were talking about a new idea. One day, I was in the middle of anarifuriand Keishin Tahara of the "The Soul of the World.Mountain Martial ArtsYuichi Shibui of MMA (MMA) , a Japanese company in the field of "MMA," made the following invitation to us: ".

What they call "Ride & Run" is a mix of different activities (biking and running), running around Tokyo's famous landmarks, and stopping at a public bath to work up a sweat at the end of the ride. . Hmmm...that sounds like a lot of fun. So, four members from HOUYHNHNM RUNNING CLUB's ♡ decided to participate.

The meeting place is "NARIHURI TOKYO". It is the flagship store of "NARIHURI" in Sendagaya, Tokyo.

From left, Ryuta Kono (Narifuri sales) and Ema Tahara (Narifuri brand manager),
Yuichi Shibui (MMA Director), Tatsuya Horiguchi (Hit Union Press), Tomomi Tsutsumi (Sales Representative),
Hideaki Makino (Licensing Division, BEAMS), Mika Yokoyama (company employee), Issey Enomoto (writer),
Hiroshi YAMAMOTO, Deputy Editor, HOUYHNHNM

NARIHURI is a fashion brand that develops collections that function as daily wear while being based on cycle culture. MMA is a lifestyle brand that proposes an activity-based lifestyle centered on running and trail running. This season, the two brands are collaborating to create a capsule collection. Some of the clothing worn by the participants in this "Ride & Run" event is exactly the same.

Ride your bike to Narifuri Tokyo , and let's get started!

Although the members of HOUYHNHNM RUNNING CLUB♡ are accustomed to running on a regular basis, they are not familiar with bicycles. Since none of them have bicycles to begin with, we took advantage of a special bicycle rental service.

Starting from Sendagaya, the group will pedal through Jingu Gaien, Aoyama, and Roppongi in the direction of Tokyo Tower. Led by Mr. Tahara of Narifuri, the group pedaled at a leisurely pace, paying close attention to cars and keeping a watchful eye on safety.

Entering Shukuda-dori Street from around Shiba Park, pass behind Hibiya Park , through the Imperial Palace Outer Gardens to Tokyo Station. Here we snapped a commemorative photo.

After a short break, we are off again. From Marunouchi, we passed through Nihonbashi, Kanda, and Akihabara before arriving at our first destination, a cafe in Kuramae. It was a 14-kilometer journey from the starting point, Narifuri Tokyo, to this point.

The day was overcast, windy, and cool. The temperature was low and cloudy, and the wind was strong. , The rich, fragrant hot chocolate warmed my body, which had been chilled by the cycling.

And then we restart. The next stop is about 1 km away, at TOKYO WHEELS, a store that offers clothing and gear for adult cyclists.

Change activity here. . I got off my bike and switched to running. . "TOKYO WHEELS" gave us special permission to leave our bicycles here.

A pleasant run along the Sumida River, a well-known running course. While being puzzled by the difference between the muscles used for biking and running, the runners enjoy a leisurely run with a sightseeing atmosphere.

The last part of the run ends with a return to "TOKYO WHEELS" via Kaminarimon-mae, a classic sightseeing spot, while enjoying the elegant Asakusa streetscape. Picking up the bicycles again, we headed to our final destination, "Daikokuyu" in Oshiage.

From "TOKYO WHEELS" to "Daikokuyu", participants cycled about 3 kilometers to the finish line!

I cycled about 18 kilometers and ran about 7 kilometers. In total, we completed a "ride and run" trip of about 25 kilometers.

Daikokuyu, located near Tokyo Skytree, is a downtown public bathhouse where you can enjoy natural hot spring water. , with open-air baths and saunas, and a full range of facilities.

This collaboration between NARIHURI and MMA was born from the unique idea of mashing up two different activities, cycling and running. Of course, they can be worn as fashion items, but their true value can only be realized when used in actual activities. The clothes, which include a jacket with back pockets and stretch pants, have all the features required when riding a bike, as well as quick-drying, easy-moving, and other running functions, making the "Ride & Run" experience stress-free and comfortable. I was able to enjoy my "ride and run" comfortably and stress-free.

Through the "thing" of clothing, we were able to encounter a new "thing" of activity in this "Ride & Run". HOUYHNHNM RUNNING CLUB's ♡ members said "I never thought it would be so much fun to ride a bike through the city center" and "I want to buy a bike! I want a bike! . The day when HOUYHNHNM Cycling Club♡ is established may not be far off.

For more information on the capsule collection from the collaboration between NARIFFLI and MMA, please visithere (place close to the speaker or where the speaker is)Check out the article at .

Photo_Kentaro Matsumoto(Mazken,Inc.)
Koichi Takeshita(Mazken,Inc.)
Text_Issey Enomoto