Streetwear with its own unique sense of values, backed by the subculture known as "Ura-Harajuku," which swept the world as a Harajuku-based brand, eventually became saturated and lost its direction as it was incorporated into the mainstream.
It was at this time that "Bedouin & the Heartbreakers" was born, a Tokyo-based streetwear brand that incorporated elements of menswear and combined cropped pants with plain T-shirts and shirts.
The Heartbreakers, the brand's flagship store that recently opened to celebrate its 10th anniversary, is doing well, and now it has something interesting to tell us about. The brand, which recently opened its 10th flagship store, "The Heartbreakers," is doing well.BYBORRE. This item is made of an original fabric co-created with .
To add a little more detail, Viboré is known as an established company that has supplied and developed textiles for clients such as NIKE, adidas, and The North Face.
The "Viboré" and Bedouin have teamed up to create two types of jackets: a tailored jacket and an MA-1 type jacket.
The 8-bit textile developed for this project was sourced from tweed fabric swatches collected by " Bedouin," and the twills, herringbones, stripes, and checks filled the inspiration board of the "biboré" to build the design.
The classic tweed was thus created by two 8-bit jerseys, while modernizing it with industrial knitting techniques and functional materials. The final materials used were premium cotton and Nylster's Merrill Hydrogen yarn for the grape color and 100% premium cotton for the watermelon color.
8-bit, premium cotton, and Merrill Hydrogen are a series of unfamiliar words, but the quality of the product is top-notch. . Pre-sale at the flagship store "The Heartbreakers" from March 20, , and from March 24.Online StoreThe product will be available at
The Heartbreakers
Address: 2-22-1 Jingumae, Shibuya-ku, Tokyo
Phone: 03-6447-0361
Hours: 11:00-19:00 (closed on Mondays)
www.bedwintokyo.com