How are things related to cigarettes going to change? A hint may be hidden in JT's project.

Tyvek pouch (large) 3 kinds each ¥1,800+TAX, Tyvek pouch (small) 3 kinds each ¥1,400+TAX, Ploom TECH Maki-e seal ¥600+TAX, Ploom TECH+ skin seal ¥500+TAX, Ploom TECH+ Maki-e Seal ¥600+TAX each

Smokers will be further restricted from April as a result of the ban on smoking in restaurants and other public places due to passive smoking countermeasures. However, with the spread of new movements such as e-cigarettes, there is an impression that smokers are beginning to rethink how to interact with cigarettes, rather than rejecting them out of hand.

But, did you know that JT (Japan Tobacco Inc.) has recently launched a number of projects to promote a positive attitude that "smoking is not only a bad thing" and "smoking is a culture! JT (Japan Tobacco Inc.) has recently been launching a number of projects that give us a sense of the positive spirit of "Tobacco is not just a bad thing" and "Tobacco is a culture! The "Rethink Art Collection" art project is one such project, and is currently in its fourth phase, a collaboration with illustrator Noritake.

The product lineup includes a Tyvek pouch for storing cigarettes and Maki-e stickers that can be used to decorate cute Ploom TECH holders and bodies. All of them feature illustrations of the "PAUSE" series drawn by Noritake for this project.

A pop-up featuring Noritake's world view is currently being held at "BASEMENT GINZA" in Ginza, Tokyo. The illustrated silk works hanging on the walls are also available for purchase.

In addition to BASEMENT GINZA, many official Noritake goods are also available at Ploom Shop Shibuya.

The project will be open until Tuesday, March 31. Ploom TECH users and Noritake fans are encouraged to stop by and take advantage of this opportunity.