Vivienne Westwood, Alexander McQueen, John Galliano, Christopher Kane ... The British fashion world has always produced eminent designers, even as times change. What they all have in common is a worldview that is recognizable to anyone who looks at them. They do not rely on the easy-to-understand trends of the times, but rather on their original creations. This has the power to move people's hearts.
Jonathan Anderson is one such designer. From collaborations with JW Anderson, Loewe, and even UNIQLO, he is able to create clothes in any direction, without being limited by price, and attract a wide range of people.
Introduced here is JW Anderson's first flagship store, which just opened in Soho, London.
. Cute exterior with neon tubes. The brick of the upper floor and the modernity of the store create a contrast.
The first thing that catches the eye is the facade decorated with the brand name and anchor logo in neon tubes. Upon entering the store, you will find it divided into two spaces. . The entrance side has a bright, clean look with a white base color and aluminum fixtures. The other side has a more subdued atmosphere, like a Savile Row tailor store. Wooden walls, furniture, and brass showcases create a stately mood. Furthermore, there is a space in the basement , with cream-colored carpets and curtains for a softer mood.
, a space just inside the entrance, with white as its base color.
Aluminum shelves on which the bags are placed .
The central part of the store. The impression changes dramatically from left to right.
The space at the back of the store is impressive with its wooden walls and furniture.
. basement with cream-colored carpet and curtains.
Jonathan said of his choice of location, "I have loved Soho ever since I moved to London . It is the quintessential London location for me". Moreover, the location is situated at the intersection of Brewer and Warder Streets, making it a curious place with one storefront but two addresses.
The store design, which skillfully blends elements of the past and present, was designed by 6a , the architectural firm that created the exhibition "Disobedient Bodies," which Jonathan curated in 2017.
Just like JW Anderson's creations, the store expresses a multifaceted view of the world.
