Last year, Louise Trotter was appointed creative director of LACOSTE. LACOSTE is now trying to be reborn as a modern and fresh brand while utilizing its heritage, such as polo shirts. This is evident in the collection presented on the runway in Paris.
The second season by Louise, the Spring/Summer 2020 collection, has finally been launched. The clothes were presented last October at "Roland Garros," the origin of French tennis and the brand's founder, René Lacoste.
The design incorporates the atmosphere of the good old days, when John F. Kennedy Jr. was packing for summer camp wearing a Lacoste polo shirt, and Suzanne Lanlan, known as the world queen of tennis, drove from the French port town of Dieppe to Deauville. The design incorporates the atmosphere of the good old days.
Jacket ¥87,000+TAX
Polo shirt ¥57,000+TAX
Blouson ¥69,000+TAX
The men's lineup includes tailored jackets in beautiful pale tones, box silhouette polo shirts with impressive graphics arranged with the brand name, and eye-catching sweatshirt blousons with multicolored color blocks. The collection line's unique fusion of sports and elegance is evident in the finished products.
The collection will be on sale at the pop-up at Isetan Shinjuku until April 7 (Tue), and will be available at Lacoste's Ginza and Kyoto stores as well as the official online store from April 8 (Wed). The new Lacoste collection is finally here.
