New label debuted for the 2019 Fall/Winter season from the leading Japanese select store, UNITED ARROWSLOEFF.The first store will open at Tokyo Midtown in Roppongi in early June. The first of these stores will open in Tokyo Midtown in Roppongi in early June.
The concept of "Roef" is "everyday clothes that you want to cherish even as you grow older. The brand name, coined from a Latin word, means "beautiful even in old age," and the lineup includes a variety of elegant, traditional clothing.
The starting point for the brand was the desire of Rika Suzuki, the director and designer, to "create a brand that promotes the idea of 'wearing traditional clothes beautifully' even as one ages, something I have come to value once again through my encounters with many people and through my various experiences in making clothes. I want to be a brand that instills the idea of "wearing traditional clothes beautifully" even after one gets older.
Vest ¥19,000+TAX, T-shirt ¥15,000+TAX, Pants ¥29,000+TAX, Snow shoes ¥45,000+TAX
Shirt ¥36,000+TAX, Shorts ¥29,000+TAX, Belt ¥13,000+TAX, Earrings ¥30,000+TAX
In addition to original women's items, the first store will offer men's items starting from the 2020 Spring/Summer season, as well as select items centered on accessories. In addition, the store will sell collaborative items with brands that the director has long admired, such as Columbia Black Label, Babur, Akio Mori, and Toroy, as well as items exclusive to the Roppongi Loef store. and limited items will also be on sale.
Why not add a new color to your ordinary days by wearing high-quality daily wear?
Loeff Roppongi
Address: Tokyo Midtown Galleria 2F, 9-7-4 Akasaka, Minato-ku, Tokyo
Business hours: 11:00 - 21:00
loeff.com
*Opening dates may vary.
