Finally, following the explosive spread of coronavirusesLOUIS VUITTONThe company is now moving forward with the production of medical protective masks. The French government requested us to manufacture protective masks for medical use.
Michael Burke, Chairman and CEO of Louis Vuitton, visited the atelier in Sainte-Florence in southwestern France to formalize production. The atelier is staffed by 22 artisans who voluntarily participated in the project. The company now has 300 craftsmen working in the ateliers in Marsa and Sandna in the Drome department in southeastern France, Ducet in the Manche department in the west, and Saint-Ploussin in the Allier department in the center of France.
The masks are produced in partnership with the textile company Mode Grand Ouest and are provided free of charge to local medical facilities.
In France, the cancellation of the Paris Men's Collection and Haute Couture Collection to be held in June has had a major impact on the fashion industry.
Louis Vuitton's efforts could be a catalyst for the industry. We will need to bring together various forces to overcome this problem.