Now that the streets of the 90's are thriving, the famous pieces and brands that were popular at the time are once again in the limelight.FIRST DOWN.is one such example. It is well known that they were worn by Biggie and loved by many b-boys at the time, but over the past few years they have slowly begun to make their presence felt on the streets again.
While retaining a hint of the mood of those days, the designs have been modified to be more in tune with the times. Moreover, there is a full lineup of clothing other than down jackets, all of which are perfectly suited for today's street fashion. Also, the creative work of the new "First Down," such as the visuals at the top of the article and the movie, is very wonderful.
ANCHOR INC., which manages "BlackEyePatch," has signed a contract with FIRST DOWN USA, and from this season, they are providing visual direction and creative support for the brand. This makes sense.
Here is the just released movie of the 2020SS season. The styling is by Keita Inozuka, the movie is directed by Daiki Kikkawa, who is often seen in video works around KANDYTOWN, and the track is by KM, a track maker who has been providing music to popular artists and is currently the center of attention.
First Down" is expected to have an ever-increasing presence on the streets in the future. We will be keeping an eye on the creative activities of "First Down" in addition to its down jackets.
