NEWS

Translated By DeepL

The Hall Tree, a product brand that confronts the infinite possibilities of wood, makes its debut.

When I think about how to enrich my time at home, I feel a different kind of appetite being aroused.

Scent is one of the most important factors. In this issue, we would like to introduce a group of products that use wood as a material and imbue it with fragrance.

He has always been in contact with wood through interior design, "I have always been in contact with wood.landscape productsThe product brand started by <〈〈...WHOLE TREE〉.

Landscape Products, which has been impressed by the infinite possibilities and functions of trees and forests, as well as the beauty of their form itself, and has expressed them in houses and furniture, has turned its attention once again to the enduring potential of trees, which can be transformed into something useful in daily life, not only as wood, but also by roasting, burning, compressing, and other modifications. The brand is a new look at the enduring potential of trees, which can be transformed into something useful for daily life by roasting, burning, and compressing them.

The first lineup will include four types of products: a "cleanup spray" that maximizes the natural disinfecting and deodorizing functions of trees, a "room spray" with an aroma blend inspired by forest bathing, and "Palo Santo," a fragrant tree with space-purifying functions.

¥3,000+tax (250m), ¥1,600+tax (50ml)
This is a multi-purpose disinfectant spray that uses luxurious essential oils of cypress and tea tree, which contain phytoncide, a chemical that encourages germicidal and self-cleansing properties unique to plants.

*Currently, due to a shortage of product components from the factory caused by the corona infection, the nozzle portion of the 250 ml (left) is a push type. As soon as the supply is ready, we will gradually change to the trigger type.

¥2,600+TAX (120ml)
This room spray is made mainly from the essential oil of cedarwood Virginia, which is made from red cedar, a tree revered as the "tree of life" by the indigenous people of the northern United States and widely used as a building material to protect houses.

The fragrance direction for the "Cleanup Spray" and "Room Spray" was done by Miyo Yamauchi, who is active in many fields as a spatial aroma director using natural essential oils. The logo and package design was done by art director Yoko Inoue.

¥1,200+TAX
A fragrant tree that grows wild mainly in Central America and has long been used in aboriginal ceremonies and to ward off evil spirits. Its sweet and woody aroma is used to purify space and change one's mood. Light it like incense.

So, while fragrance was the key to the initial product lineup, the company will continue to value encounters with a variety of woods from around the world, and will continue to make products that are not bound by any genre.

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