NEWS

Translated By DeepL

FDS" is about to hit the scene! The new Famous Department Store, for which Kikuno is the creative director.

."417 EDIFICEThe label, sponsored byFAMOUS DEPARTMENT STOREThe new album will be released on Saturday, May 16, 2012. The new work will be released on May 16 (Sat.).

The brand's new creative director, who was in charge of graphic design and styling for the look, is a men's brand that has been attracting attention on social networking sites.PURPLE THINGSKikuno is the designer of the "Kikuno" brand.

The relaxed, relaxed finish is a perfect example of her familiarity with life overseas and various cultures.

FDS HAT ¥4,200+TAX each

FDS CAP ¥3,900+TAX each

It has the simplicity of an old corporate product, or rather, a subtractive aesthetic that makes the design memorable, yet familiar to an unspecified number of people. In short, there is no scruffiness.

FDS" is a label that aims to create futuristic consumer behavior that incorporates the spirit of "old and new," a design that is in tune with the spirit of the past, sustainable, reusable and recyclable, and rice style in general.

InstagramThe feed of the "OLD & NEW" style samples are lined up and also serve as a mood board.

And in the future, they are not only looking at apparel, but also food and beverage, cosmetics, and so on. Regardless of what you think, this is definitely a label to keep an eye on in 2020.

INFORMATION

FAMOUS DEPARTMENT STORE

417 EDIFICE official site
Instagram: @famousdepartmentstore

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