NEWS

Translated By DeepL

A layerable pack tee that defies conventional thinking, created by Blurhms Rootstock and Bloom & Branch.

How to make a pack T that does not look like a pack T is a challenge for many brands. It is a pleasure to see this challenge every summer.

Blurhms.blurhms ROOTSTOCK" is a standard line of blurhms products designed to enhance the quality of ordinary daily life. This collaboration is the result of the "blurhms ROOTSTOCK" concept of craftsmanship.BLOOM & BRANCHThe result is a pack T that can be layered.

 

When worn in layers, it looks like this, creating a classy atmosphere that cannot be achieved with just a T-shirt alone.

The design of the packaging was inspired by the 60s pack T by " Hanes.
Layered 2 Pack Tee ¥15,000+tax each

Packed with two T-shirts of the same color and material, one with short sleeves and the other with 5' sleeves. Each can be worn separately and can also be layered, making a total of three different styles.

. The key is that we did not just change the sleeve length. In order to prevent stiffness when layered, the body of the undergarment, which is the five-minute sleeve, is fine-tuned by one centimeter, and the neck of the top, which is the short sleeve, is slightly widened.

And the focus is not limited to size. A special material called extra-long staple cotton, which is not included in the "Blurhms Lootstock" inline line, was developed especially for this occasion. It is smooth and shiny, and even after washing, the T-shirts do not sag.

Despite the fact that the pack T was born from a lopsided idea, this is an imposing achievement. It is a testament to the strength of both brands.

Two colors, white and black, will be available for pre-sale at the Aoyama store and web store on May 15, ( Friday, ) at 11:00 a.m. . In addition, a khaki beige color will be available at the forthcoming Kyoto store as a commemorative gift for the opening.

INFORMATION

BLOOM & BRANCH

Address: 101 Daiichi Kuyo Building, 5-10-5 Minami-Aoyama, Minato-ku, Tokyo
Phone: 03-6892-2014
Open: 12:00-19:00
*We are operating shortened hours due to the prevention of the spread of the new coronavirus infection .

BLOOM & BRANCH WEB SHOP
bloom-branch.shop-pro.jp

WONDERISM
blurhms.com/

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