Long-established American brewery supports "friends"!

The Los Angeles-based brewer's "PABST BLUE RIBBONhas launched "SUPPORT YOUR", a project to support the bar and hamburger industry affected by the new coronavirus.

Pabst Blue Ribbon, a core beer brand with a strong affinity for various cultural and fashion scenes, started this project with a desire to help the industry, a "companion" that grows together with American culture. Pabst Blue Ribbon is a core beer brand with a strong presence in the American beer industry. Supporters purchase tickets in advance for food and beverages after Corona, and the proceeds are distributed to participating establishments to help them meet their immediate needs for survival.

Pabst Blue Ribbon is a lager beer produced by a traditional recipe combining the finest quality malted barley and American/European hops. It is characterized by a taste that makes you want to gulp it down while feeling not only light but also pleasantly thirst-quenching.

The iconic tricolor packaging was inspired by the blue ribbon that was originally wrapped around the bottle, representing the brand's heritage from the 19th century.

The ultimate goal of this project is to spread this movement nationwide and to establish a movement to "support" restaurants that serve delicious sake and hamburgers throughout Japan. This is not limited to the "SUPPORT YOUR" project. Please take a look at the restaurants you used to visit and find out how they are doing now.