The second generation of Bang & Olufsen's classic loudspeakers is born. Listening, speaking, and researching are now richer than ever.

People who are too good at various abilities may be slightly put off by the awesomeness, but when it comes to speakers, the more specs you have, the happier you are.

Scandinavian Danish audio brand <Bang & Olufsen. is pleased to announce the release of the second generation of the famous A1 portable Bluetooth speaker. With improved performance and design, it can be called an impeccably perfect speaker.

The first improvement is the shape of the body. The 7% body is lighter than the previous model while maintaining the smooth circle motif design. In addition, the buttons have been placed near the strap and displayed in a larger size, making them easier to operate.

And for the first time in the brand's speaker products, the Alexa voice assistant feature is also new. In addition to being able to play songs, it can also make phone calls, look up cooking recipes, etc. It can be commanded from up to 5 meters away, so you don't have to worry about losing the connection if you are at home.

In addition, battery performance has been improved. At a moderate volume (70 dB), it can play for up to approximately 18 hours, which is 4 hours longer than the previous model. At a moderate volume (55 dB), it can play for 48 hours, which is almost double the performance of the previous model's 24 hours. It is nice to be able to go a whole day without recharging.

Dustproof and drip-proof performance has also been newly added: it can operate normally for 30 minutes even in 1-meter-deep water, and it can withstand sand and dust. It can be enjoyed outdoors at the pool, beach, etc. without hesitation.

The most important specification, the high-performance microphone, has also been updated to meet the needs of the increasing number of online conferences. In addition to the existing ones, three new microphones are positioned horizontally to make voice calls stress-free. The microphone is also said to be compatible with Microsoft's Swift Pair and Google's Fast Pair, allowing for quick connection and high quality communication when participating in an online conference on a PC.

Beosound A1 2nd generation
Charcoal black, mist gray ¥27,182+TAX

The second generation is a remarkable leap forward from the previous model, but there are many other features that you can't see. For more detailsOfficial HPPlease check with the