NEWS

Translated By DeepL

Have you heard of G.O.A.T., the T-shirt that sold over 30,000 in one year?

In the 1990s and early 2000s, young people around the world were wearing thick-bodied T-shirts in what was dubbed the "T-shirt generation," which originated with skaters and hip-hop artists.

Goth (G.O.A.T.)The brand name "YAGI" is a new T-shirt brand from Japan, based on the background of the movement of that time. The brand was developed by YAGI, a textile trading company, based on a completely new concept, and named after LL Cool J's famous song "Greatest of All Times" (meaning "we are the best at all times"). The name of the brand is "Greatest of All Tee's" after LL Cool J's famous song "Greatest of All Times" ("We're the best of all time").

The body is made of a thick 7-ounce fabric, but because it uses "open-ended yarn," which is rare among Japanese brands, it has high moisture absorbency and quick-drying properties, The 100% cotton body, named "STAY-FRESH COTTON," is specially processed with natural ingredients to react with oxygen and moisture in the air, and exhibits antibacterial (anti-virus) and deodorant functions. It significantly reduces the smell of perspiration and unpleasant odors that are characteristic of indoor drying.

. The American feel of the logo, consisting of royal blue, red, and white, and the wide range of sizes and colors. The wide width and short length silhouette is sure to be accepted by many generations.

INFORMATION

G.O.A.T.

Amazon Store

GOAT Instagram official account
@goat.tee.tokyo

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