UNIQLO returns to Harajuku! A new store opens in the high-profile commercial complex, Wiz Harajuku.

Harajuku, Tokyo, has created its own unique fashion and culture,[Claire] UNIQLO!The Harajuku store was the first urban store opened by UNIQLO Japan, and was an important location that led to the establishment of the UNIQLO brand. UNIQLO will open its first new store in eight years in Harajuku, a town with deep memories.

The store, which will be located on the first floor and basement of the new commercial facility "Wiz Harajuku" in front of Harajuku Station, will embody the brand concept of "LifeWear" and will be a cutting-edge store incorporating digital technology. Let us take a look at the inside of the store.

Notebook ¥390+TAX
©/®/TM The Andy Warhol Foundation for the Visual Arts, Inc.

Bean dish ¥590+TAX
© Keith Haring Foundation. Licensed by Artestar, New York.

The first floor, dedicated to UT, features a variety of attractive T-shirts made in collaboration with various artists and brands. The lineup includes items produced in collaboration with AMBUSH, as well as sundries featuring works by Andy Warhol and Keith Haring, making it a lineup that is truly worthy of being called a pop culture outlet. Also on view,This articleThe giant statue of Billy Irish created by Takashi Murakami, introduced in the previous section, will also be on display for a limited time.

On the first basement floor, the world's first sales floor linked to "StyleHint," an app for searching how to dress. The walls are lined with 240 displays, projecting coordinated images posted by popular influencers and users. Not only can customers search for their favorite items, they can also check out where the items are located. This is truly the shopping experience of the future, filled with the hospitality spirit of UNIQLO.

In addition, on the same floor, you will find "UTme!", a service that makes it easy to create your one-of-a-kind original T-shirts and tote bags, colorful fresh flower arrangements, and a playlist of songs selected by popular artists and available only at the UNIQLO Harajuku store. The UNIQLO Harajuku store offers a wide range of services to make your life more colorful.

To celebrate the opening, the first customers to purchase at least one item will receive an original Hitotsubukanro candy every day, and the first 2,500 customers who purchase at least 10,000 yen before tax will receive an original eco-bag.

The UNIQLO Harajuku Store embodies the fusion of the real and virtual. The UNIQLO Harajuku store is sure to surprise us with a variety of unprecedented features. First of all, let's wait with bated breath for its opening on June 5 (Friday).