Adidas and Allbirds in partnership. I have a feeling that there will be a revolution in the footwear industry.

When it comes to sustainable sneaker brands, the first thing that comes to mind isAllbirds.The company is known for creating products that have a carbon footprint of ( and zero greenhouse gas emissions of ).　Billed as "the world's most comfortable shoes," the company is known for creating products with a carbon footprint of ( and a greenhouse gas footprint of ), with the goal of achieving zero emissions. Similarly, the company has also introduced sustainability and is achieving results.adidasThe goal is to reduce the carbon footprint by 301 TP10T by 2030 and to achieve carbon neutrality (a state in which CO2 emissions and absorption are plus or minus zero) by 2050.

Together, they have announced a collaborative project to reduce CO2 emissions in the footwear industry. The goal of this partnership is to develop sports shoes with the lowest carbon footprint in history. We will innovate our supply chain and further pursue renewable materials.

James Kearns, Vice President of Brand Strategy for adidas, had this to say about the project

James Kearns

While the care of the planet is paramount, our mission is to continue our pursuit of improving the athlete's footwear experience. Therefore, results must be optimal for both the athlete and the planet.

Tim Brown, co-CEO of , explains, "We are very pleased to be able to offer this program.

Tim Brown

Our hope is that this partnership will be a catalyst for many people to share ideas, research, and sustainable lifestyles. And this is not a challenge that can be solved by one company alone.

This will be a project that will affect all manufacturing industries, not just footwear. What kind of shoes will be completed and how will production change? We can't wait to see what kind of shoes will be completed and how the production will change.